White Papers

Here is a selection of white papers on best practices, emerging trends and solutions for topics relevant to publishing. New papers added monthly.

Advertisingback to top

TITLE: Action Plan for Online Advertising
SOURCE: Bain & Company
TITLE: Marketing Mix Modeling and Media Inputs
SOURCE: Magazine Publishers of America
TITLE: Digital Delivers
SOURCE: Ipsos
TITLE: Selling Smart with Research & Data
SOURCE: Sabatier Consulting LLC
TITLE: The Power of Yes: Overcoming Objections
SOURCE: Sabatier Consulting LLC


Audience Developmentback to top

TITLE: Code of Preferred Practices
SOURCE: American Business Media
TITLE: The Full Story on Magazine Circulation Vitality
SOURCE: Magazine Publishers of America

Brandingback to top

TITLE: Understanding Brand Value
SOURCE: Ipsos


Contentback to top

TITLE: Developing a Content Strategy
SOURCE: Sabatier Consulting LLC
TITLE: Reprints
SOURCE: American Business Media
TITLE: Content is Marketing Currency
SOURCE: Marketing Interactions, Inc.
TITLE: Content Management and Online Marketing
SOURCE: CrownPeak

Emailback to top

TITLE: Crafting a Must-Read Email Subject Line
SOURCE: Listrak
TITLE: Email Marketing Pre-Flight Checklist
SOURCE: Listrak
TITLE: Email Marketing Evaluation: How Well is Your Email Marketing Performing?
SOURCE: Bronto
TITLE: Five Step Email Marketing Self Assessment Guide
SOURCE: Listrak
TITLE: How to Make Your Email Campaigns More Relevant
SOURCE: Listrak
TITLE: The Maturation of Email: Controlling Messaging Chaos Through Centralization
SOURCE: JupiterResearch
TITLE: Using Email Marketing to Drive Traffic to Your Web Site
SOURCE: Listrak
TITLE: Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns
SOURCE: Listrak
TITLE: Email Marketing Metrics Benchmark Survey
SOURCE: Silverpop
TITLE: 2010 Email Marketing Trend Survey
SOURCE: Implix
TITLE: The Email Marketing Survival Guide
SOURCE: Sabatier Consulting LLC


Financeback to top

TITLE: Five Steps for Building New and Self Sustaining Revenue Streams
SOURCE: Innodata Isogen
TITLE: Emerging Media Advertising: Sources of Revenue
SOURCE: Magna Global
TITLE: Rich Data Products… Five Steps for Building New and Self-Sustaining Revenue Streams
SOURCE: Innodata Isogen
TITLE: Business Plan: Seven Critical Steps
SOURCE: Sabatier Consulting LLC
TITLE: Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good.
SOURCE: Magazine Publishers of America
TITLE: Dashboard Best Practices
SOURCE: LogiXML

Internetback to top

TITLE: A New World Means New Realities for Publishers
SOURCE: Stephen J. Kerr
TITLE: Who’s Making Money Off Your Content?
SOURCE: Attributor
TITLE: Complete Search Engine Marketing
SOURCE: Sendtraffic
TITLE: Determining the Best Keyword Strategies for Your SEO and SEM Campaigns
SOURCE: morevisibility
TITLE: What Consumers Want On Media Web Sites
SOURCE: Forrester
TITLE: A Guide to Developing Effective Online Video Communications
SOURCE: Accela Communications
TITLE: A Calculator for ROI Measurement
SOURCE: OneUpWeb
TITLE: Frames of Reference: Online Video Advertising, Content and Consumer Behavior
SOURCE: Online Publishers Association
TITLE: Paid Search Metrics Explained
SOURCE: morevisibility
TITLE: Forrester US Web Analytics Forecast 2008-2014
SOURCE: Forrester
TITLE: Action Plan for Online Advertising
SOURCE: Bain & Company
TITLE: Privacy Seal on Web Site Can Increase Response
SOURCE: The Pros
TITLE: A new digital future for publishers?
SOURCE: Next Issue Media/Oliver Wyman
TITLE: Digital Delivers
SOURCE: Ipsos
TITLE: The Definitive Guide to Facebook Publishing & Moderation
SOURCE: Buddy Media
TITLE: Selling Smart with Research & Data
SOURCE: Sabatier Consulting LLC

Miscellaneousback to top

TITLE: 2010 State of the Media
SOURCE: Vocus
TITLE: Conferences and Seminars
SOURCE: American Business Media
TITLE: International Licensing & Partnering
SOURCE: American Business Media
TITLE: Content Licensing
SOURCE: Sabatier Consulting LLC
TITLE: Mailing with Permission
SOURCE: Lyris


Personnelback to top

TITLE: Retention Strategies For Key Employees in B-to-B Companies
SOURCE: American Business Media
TITLE: Grow Your Team
SOURCE: Sabatier Consulting LLC

Researchback to top

TITLE: A new digital future for publishers?
SOURCE: Next Issue Media/Oliver Wyman
TITLE: Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good.
SOURCE: Magazine Publishers of America